Outsourcing Your Law Firm Advertising? Consider a Lead Generator Checklist

Does the lead generator recommend the services of the participating lawyer?

Does the lead generator advertise in a way that is false or misleading?

Do the lead gen ads include all the required disclaimers and disclosures?

Does the program meet transparency requirements?

Does the lead generator comply with operational requirements?

Is the flow of money consistent with the state ethics rules?

Is the lead gen program consistent with the lawyer’s obligation to maintain confidentiality?