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  • Writer's pictureDerek Banker

Outsourcing Your Law Firm Advertising? Consider a Lead Generator Checklist

Lawyer Ads & Law Firm Advertising

Law Firm Lead Gen Ethics Checklist

  • Does the lead generator recommend the services of the participating lawyer?

  • Does the lead generator advertise in a way that is false or misleading?

  • Do the lead gen ads include all the required disclaimers and disclosures?

  • Does the program meet transparency requirements?

  • Does the lead generator comply with operational requirements?

  • Is the flow of money consistent with the state ethics rules?

  • Is the lead gen program consistent with the lawyer’s obligation to maintain confidentiality?

William Hornsby | Legal Marketing

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