To become and / or remain competitive, organizations need to innovate. To be truly competitive, organizations need to think beyond their current products, services and capabilities, and have a deep understanding of their core competencies as well as their target market.
Strategic thinking is about syntheses; it involves intuition and creativity. Stakeholders should make their most significant contribution around the strategy-making process by aiding and encouraging members to think strategically, and by supplying the formal analysis that strategic thinking requires.