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  • Derek Banker

Necessity as the mother of invention – or at the very least, the accelerator



Necessity as the mother of invention – or at the very least, the accelerator


When it comes to digital transformation in the time of COVID-19, retailers cannot afford to halt their presence or their growth. On the contrary, now is the time to double down, ensuring they’re equipped with robust and flexible solutions that can withstand the current circumstances – and whatever may lie ahead.


When the pandemic forced the closure of brick-and-mortar stores, it disrupted the way traditional retailers do business. Suddenly, they needed to work even harder to stave off competition (and now more than ever, that competition includes the ease of buying basically anything off Amazon).


COVID-19 and retail: much of what we’ve seen seems to be an acceleration of where we were already headed – customer experiences that are:

  • Highly personalized

  • Highly flexible

  • Highly transparent

Growing consumer demands coupled with a shortened supply chain. To remain innovative and accessible across multiple touchpoints, they needed to create a seamless digital customer experience – and fast.


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